For Unilever’s CMI (Consumer and Market Insights) department, we developed a Market Trend Forecasting System, a powerful tool that utilizes multidimensional data analysis specifically designed to analyze and predict product trends in markets worldwide. By integrating global market data, including consumer behavior, sales data, and competitor dynamics, the system employs advanced analytical algorithms to reveal potential market development trends. This depth of insight enables Unilever to respond swiftly to market changes, optimize product strategies, and even predict and lead market trends. Our Market Trend Forecasting System not only enhances Unilever’s market adaptability and foresight but also provides critical support for the formulation and implementation of its global brand strategy.
